Why use the comic?

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The use of a comic within strategies

marketing can be a very strong and important tool because, unlike videos, for example, it allows you to create any type of story.

There is no limit to what a comic can tell:  

with the tip of a pencil you can draw any

guy  of history and any one can be conveyed

type of message.

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Here are 3 reasons why using comics for your communication strategy can make you stand out:

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1 - It's immediate

The language of comics is based on an extremely complex code, but by now accepted and universally shared to become perfect for any need.

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2 - It's fun

Often, conveying complex or highly institutional concepts without being pedantic or alienating the public can be very difficult. Many companies still have great difficulty in communicating to their employees in the correct way, with poor results in terms of sharing their mission and vision values.

Thanks to comics, communication can be immediately more fun and essential, directly touching the emotions of the public , who at that point can feel closer to the institution because in a more human and less detached light.

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3 - It's Effective

The illustrations are perceived as personal “creations” which immediately reveal their own method of realization; they evoke fantasy, unrealistic scenarios or ideal situations, and the content, however naturalistic, is interpreted subjectively. 

"A picture says more than a hundred words" . Being able to express a concept, even a complex one, with an image or a sequence of images is the task of this strategy.